Innovation, creativity and sustainability as a driver of shared value
The challenges of industrial design transcend aesthetics. Designing with the planet and people in mind means attending to every phase of the product's life cycle: from the choice of recyclable materials to functionality, production efficiency and environmental impact. It is in this context that Interzum has established itself as the leading global platform for exploring the latest technological and material trends in furniture, interior design and manufacturing.
Held in Cologne (Germany) and with editions in Bogotá and Guangzhou, Interzum is a key meeting point for brands looking to anticipate the future of sustainable design. In its 2023 edition, it brought together more than 62,000 visitors and 1,600 exhibitors from 59 countries, consolidating itself as a showcase for global innovation
The role of Alegre Design at Interzum
Alegre Design contributes by adding value through creativity, innovation, and sustainability to the companies exhibiting at Interzum and to the brands they serve.
For over 15 years, Alegre Design has worked alongside leading companies in developing solutions ranging from technical components to complete products — all designed to enhance the user experience. In the latest edition of the fair, the studio collaborated with more than 20 brands, resulting in nearly 30 unique innovations — a testament to long-standing, trust-based relationships.
Our approach is based on transforming design into a strategic asset for companies. Every project follows our own methodology (Agile Design) and is focused on delivering tangible value through:
- Conscious selection of materials.
- Optimization of efficiency and durability.
- Timeless aesthetics aligned with each brand’s values.
- Commitment to European circular economy and ecodesign regulations.
Design for today. Create for tomorrow.
At Alegre Design, we create purposeful products, delivering viable, sustainable, and desirable solutions. Every collaboration at Interzum is an opportunity to co-create the future of global industrial design — from technical innovation to meaningful user experience.
